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"ProAct is a wholly owned subsidiary of New York-based Kinney Drugs, a 100-year-old business that operates a chain of pharmacies." This is a capitalist marketing gimmick, designed to bring profitable customers into participating pharmacies. The county government's endorsement is invaluable. For more on how the scheme works: http://www.lasvegassun.com/news/2012/aug/13/county-residents-or-without-insurance-eligible-pre/ And not without controversy: http://www.lohud.com/article/20120807/NEWS02/308060085/Rob-Astorino-photo-Westchester-drug-card-irks-some-Democratic-legislators
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